Damon's home re-Bourne for movie ad

NEW YORK, Aug. 10 (UPI) -- Talk identity re-Bourne: A 50-foot high ad for the latest "Bourne" movie hangs on the New York apartment building Matt Damon, the spy's alter ego, calls home.

The ad of gun-toting Jason Bourne reads, "On Aug. 3 Bourne Comes Home." Universal Studios, which uses the six-story building to promote its movies, put the sign up two weeks before the third movie in the saga of the spy trying to recover his past was released, the New York Post reported Friday.

Damon owns a 3,500-square-foot loft in the building. He stays there with his wife, Luciana Barroso, and their daughter, Isabella, when in New York.

"Yes, he's seen it. He thinks it's funny," said a neighbor who lives in the building.