There’s an old saying that instead of looking at something as a mistake, look at it as an opportunity to make something even better. It’s no secret that we are constantly looking for ways to improve the quality of our service – and sometimes we’ve found that they best way to do that is to watch and learn from the mistakes others in our industry have experienced.
For example, a recent article highlighted Frontier’s dramatic decline as a result of overreaching with their growth strategies and resulting inability to provide customers with adequate internet connectivity. Too many customers, not enough resources, and a lack of focus from their management has created a perfect storm of poor service that’s caused nearly half a million subscribers to leave last year alone. Internet service in Wilton, especially, has been negatively affected by Frontier’s decline, leaving subscribers with little to no connectivity at all.
Kristy CooperTurning our competitors’ mistakes into our successes
If you live in the Herald or Acampo area, we’ve got great news! Upgrades to several of our towers in the area means that in addition to improving the strength and reliability of our service, we can now provide even more customers with the internet access they’ve been waiting for.
Here at Softcom, we’re committed to a high standard of quality when it comes to our customer’s internet connectivity. That’s why we take a “quality over quantity” approach for our services. For instance, when we reach capacity for each tower, our standard practice is to stop accepting new customers in that area to avoid spreading our resources too thin and degrading the service.
Kristy CooperTower upgrades open door for more customers and better service
We’re pleased to announce a series of new upgrades on the Kettleman Tower, one of the Softcom facilities that serve our customers in the region encompassing the south part of Clements and the north part of Linden. A full-size lattice tower has been constructed near the existing structure which will allow us to upgrade our equipment at that site, paving the way for higher connection speeds and 4G LTE connectivity. Service to our current customers should not be affected during this transition, which is expected to be finished by the end of July.
We are continually looking for ways to add or improve our equipment and services in order to provide the best in service, connectivity and speed for our customers as we continue to reinvest into our network. Our team has been working on completely upgrading nearly every piece of equipment at our Kettleman site to make sure our customers have the best online experience possible.
Kristy CooperSoftcom announces new upgrades to Kettleman Tower
We’re excited to share that after months of hard work (neither rain, nor mud, nor more rain could hold us back!) we’ve finally completed a cutting-edge technology upgrades for our primary tower at the Network Operations Center here in Galt. This is a significant milestone for us and our customers, providing significant improvements in service, connectivity and speed for many of our customers as they are able to transition to high-speed 4G LTE.
Braving this past season’s harsh weather, the Softcom crews have been working non-stop over the past several months to install and test the new equipment on the 195-foot tower located at our headquarters. Many customers have already been switched over to 4G LTE service, while others are scheduled or are in the process of upgrading from their current WiMAX service – all at no cost to them.
Kristy CooperAnnouncing significant technology upgrades at Softcom headquarters
Here at Softcom we’re kind of obsessed with finding ways to make our network better, faster and stronger than ever. For our customers, that’s a good thing. We’ve been providing network service since 1994, back in the days of dial-up internet. Remember that annoying sound? It took years to get that out of our heads! Since those days we’ve remained dedicated to our customers and community, always seeking out new ways to get them connected with new towers and technology, even when they live in areas that other companies won’t go. Twenty-two years later and counting, we’re pretty proud of what we’ve built, and still on the path to make it even greater. So let us introduce you to 4G LTE internet service.
In our latest triumph in technology, we’ve been rolling out new towers and technology over the last year (with even more scheduled for 2017) that allow us to offer 4G LTE. The new service offers extremely high speed service for video, VOIP, and general internet surfing. Now, when our customers ask us, “Can I use Softcom to replace my expensive satellite TV service?” the answer is Yes! Binge Netflix, stream the Superbowl, let your kids watch their favorite shows, the world online is yours with 4G LTE.
Kristy CooperNew towers, technology, and service areas coming in 2017
Good news! We’re excited to share that we’ll be rolling out an important bandwidth upgrade in the next few weeks that will make your online experience faster, stronger and better than ever.
“We’ve invested nearly $600,000 on asset upgrades to our network over this past year, and expect to spend another $750,000 to $1 million more on improvements in 2017,” said Kevin Triplett, Softcom President and CEO. “This investment in our network will pay dividends to our customers for many years to come, and clearly shows our commitment to staying ahead of the curve and providing our clients with the best possible internet experience they can get.”
We believe that everyone deserves fast, reliable internet service no matter where they live or work. Softcom brings the experience, infrastructure, and technology to stand behind our vision. And we’re laser-focused on giving our customers the fast connections, exceptional customer service, and simple, affordable pricing they deserve.