Cord-cutting rates continue to skyrocket

Cancelling expensive satellite and cable company contracts, aka cutting the cord, and moving to internet-based streaming is continuing to grow at an outstanding rate. In fact, the speed at which people are leaving traditional pay TV is on track to be the biggest upset of the year. In the last quarter alone, approximately one million pay TV subscribers in the U.S. cut the cord and moved to internet-based streaming services. Even ESPN viewers, formerly some of the most loyal fans around, are jumping ship with the company losing more than 10 million viewers in the last few years. This shows a growing trend of consumers who either don’t watch sports, or are tired of the high price that comes with access for it. In fact, one recent survey suggests that 56% of remaining ESPN viewers would drop it in a heartbeat if it meant saving the estimated additional $8 price tag the sports network adds to cable subscriptions each month.

Painful pricing and packaging, annoying contracts and restrictions, and difficulty getting the channels or shows users want without a bunch that they don’t is mainly what drives consumers away from traditional cable and straight into the arms of streaming.

For those who want to stream, stable and speedy internet is a must. In the past, rural communities were often overlooked by big-corporate internet providers and had little to no access to reliable, high-speed internet. Not anymore!

Here at Softcom, we provide high-speed internet access to communities throughout Sacramento and San Joaquin Counties that support high-bandwidth applications, no matter how remote our customers’ homes or places of business may be. In the past year alone we have upgraded 5 towers with 4G LTE, with two more planned to be in service by the end of this year. We’ve also established direct connections to Netflix and other popular streaming services to make sure our customers get the best possible streaming experience. So if you’re ready to jump ship and start streaming, but aren’t sure where to start, give our customer service team a call at (800) 982-7675 – we’re here to help.

Kristy CooperCord-cutting rates continue to skyrocket

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