New study predicts over 5 million will cut cord in 2018

A recent report that studied the TV watching and cord-cutting behaviors of viewers in the Unites States highlights the acceleration of people choosing to terminate their paid-TV services at such a rate that they predict that by the end of 2018 nearly 5.4 million consumers will have severed all ties to tradition television access.

Consulting firm Cg42 published the “2018 Cord Cutter & Cord Never Study” sharing their in-depth analysis of both US consumers who opted out of subscription-based Paid-TV service in the last several years (aka: Cord Cutters) as well as US consumers who have never subscribed to paid-TV service (aka: Cord Nevers).

Their prediction of more than 5 million consumers cutting the cord by the end of 2018 shows that this movement is here to stay and if you haven’t done so yet, it’s likely in your future. As new services such as Netflix, YouTubeTV, Hulu and Amazon Prime offer attractive alternatives to traditional TV, more and more people are making the switch.

Cg42 discovered that Netflix, Amazon Prime, and Hulu Plus were among some of the most popular streaming services that cord cutters and cord nevers used. Netflix leads the way across the board, followed by Amazon Prime, Hulu Plus, iTunes and HBO Go for services that cord cutters turn to after separating themselves from traditional paid-TV.

The study also showed that there are some universal frustrations that transcend age groups when it comes to paid TV that are fueling the charge to cut the cord. These include:

  • Not getting competitive or reasonable rates and pricing
  • Having to pay for channels I don’t watch
  • Hassle of dealing with multiple fees and charges
  • Paid-TV much more expensive
  • New customers getting better deals than existing ones

While the Millennial and Gen X generation lead the pack for cord-cutting or cord nevers, the Boomers aren’t far behind as internet access and modern technology offer easy and quick ways to switch without disrupting lifestyles.

If you’re ready to cut the cord and move to streaming services, stable and speedy internet is a must. In the past, rural communities have been held back by lack of access to reliable, high-speed internet, but no longer. Here at Softcom, we provide high-speed internet access to communities throughout Sacramento and San Joaquin Counties that support high-bandwidth applications such as Netflix, Hulu, YouTube and Amazon Prime. If you’re ready to cut the cord but aren’t sure where to start, give our customer service team a call at (800) 982-7675, we’re here to help!

 

 

Kristy CooperNew study predicts over 5 million will cut cord in 2018

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