A few weeks ago, legislation was signed into law that may allow ISPs to sell customer internet use data. Prior to this legislation being signed, the law required that ISPs transparently disclose private data collection and sales, prohibiting them from selling customer data to 3rd parties, and requiring that ISP consumers opt in to the collection of their private financial or browsing history data.
According to DSLReports, the vote to dismantle the rules is seen as a massive win for giant ISPs; especially as those like AT&T, Verizon, and Comcast now realize new massive advertising income potential by selling their customer’s private internet use data.
Federal Communications Commission Chairman Ajit Pai disputes these claims and indicates that the reason for this legislation is that he wants a different federal agency with more experience, the Federal Trade Commission, to be the lead on ISP privacy issues.
“It’s just the right thing to do,” said Kevin Triplett, President and CEO of Softcom. “Our mission is to bring our customers the best possible internet experience, and engaging in these sorts of practices are incompatible with that mission.”
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