Watching TV is not the same as it was when you were a kid anymore. In fact, it’s barely recognizable. Add to that the changes that the internet has brought to home, business, school, work and play and you’ve got a whole new world that is changing dramatically. At the center of it all lies something we’re very familiar with – understanding how best to connect to the world as it is today.

We’ve written about this a few times in the past and are not surprised at all to let you know that 2017 was the year that cord-cutting finally became mainstream. Fed up with high prices and bloated packages, millions of Americans continue to sever their relationship with traditional cable services, instead choosing streaming services that deliver low rates and the ability to get everything they want – and nothing they don’t.

Early numbers show that traditional cable providers are losing customers at a rapidly increasing rate, from nearly 2 million leaving in 2017 to almost 3 million cutting the cord within the first 7 months of 2017 and counting.

Moving to services that deliver video directly to them through high-speed internet connections, viewers are using services such as Netflix, Amazon Video, YouTube and Hulu, many of which are adding livestreaming of dozens of cable channels in real time.

What’s the biggest reason behind cord-cutting? It’s not a trend, or about having the latest thing. In fact, it mostly seems to be about cost-cutting for the average American citizen. A report published by digital video recorder manufacturer TiVo found that 85 percent of cord cutters cited bills that were too expensive as the primary reason for canceling their traditional TV subscription.

If you haven’t decided yet if cord-cutting is right for you, you’re not alone. When and if you do decide to make the move, however, there is one thing you need for a smooth transition – stable, high-speed internet connections. In the past, rural communities have often been held back from making these kind of moves because of a lack of reliable, high-speed internet. That’s where we come in.

Here at Softcom, we provide high-speed internet access to communities throughout Sacramento and San Joaquin Counties that support high-bandwidth applications, no matter how remote your home, school or business may be. In 2017 we upgraded 5 towers with 4G LTE, and have plans for more technology and service updates and improvements in the near future. We’ve also established direct connections to Netflix and other popular streaming services to make sure our customers get the best possible streaming experience. So if you’re ready to cut that cord and start streaming, but aren’t sure where to start, give our customer service team a call at (800) 982-7675 – we’re here to help.