Tower upgrades open door for more customers and better service

If you live in the Herald or Acampo area, we’ve got great news! Upgrades to several of our towers in the area means that in addition to improving the strength and reliability of our service, we can now provide even more customers with the internet access they’ve been waiting for.

Here at Softcom, we’re committed to a high standard of quality when it comes to our customer’s internet connectivity. That’s why we take a “quality over quantity” approach for our services. For instance, when we reach capacity for each tower, our standard practice is to stop accepting new customers in that area to avoid spreading our resources too thin and degrading the service.

Kristy CooperTower upgrades open door for more customers and better service
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How to help our technicians provide better service

While we do everything we can here at Softcom to ensure that your connection is fast, strong, and steady, sometimes we need your help too. Here’s a few simple tips to help us get around nature (and other assorted stuff) to provide faster, better service when you need it.

  • Keep critters away: Wasp nests are probably the biggest pest problem our technicians deal with when providing on-site service for our customers in Galt, Herald, Clements, Acampo, Wilton, Lodi, Lockeford, Walnut Grove, and the surrounding areas. Keep an eye on your equipment and try to discourage nests by setting traps or applying chemicals that will dissuade them from making a home.
  • Clear the clutter: Before our technicians arrive, it’s best to clear any clutter that has built up around antennas, cabling, or any of our equipment. If we can’t get to it, we can’t service it.
  • Watch the weather: In the rare case that it’s raining, we’re unable to climb, shimmy, jump, dance around or service any equipment. It’s dangerous for our technicians and not so good for the equipment either. So if rain is in the forecast and you’re about to make an appointment, it’s best to try to schedule around any bad weather.
  • Natures obstacles: If you’re adding new landscaping, avoid planting large trees with dense foliage near the antenna as it can weaken or block your signal. Trim existing trees or hedge lines that are in the direct path between you and your local tower as well.
  • Check for common issues: Did you know that often the cause of an internet outage can easily be fixed by the user at home? Before you pick up the phone and request a service call, we put together this quick checklist that might help you get back on track without calling in a professional.
Kristy CooperHow to help our technicians provide better service
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Ready to stream? Now is the perfect time to cut the cord

If you’ve been hesitating to cut the cord and start streaming, now’s the time to jump in. Deals from streaming services such as DIRECTV NOW, YouTube TV, Hulu and Amazon Prime, in addition to stable Internet service from providers like us, means it’s the perfect time to make the switch.

“Cutting the cord,” the process of getting rid of traditional cable TV services and switching to watching television by streaming it via the Internet, is a concept that has existed for some time. However, for people who live in rural areas where internet services were either too slow or not available at all, cutting the cord has been out of reach. Until now.

Kristy CooperReady to stream? Now is the perfect time to cut the cord
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The one thing you need before cutting the cord

Watching TV is not the same as it was when you were a kid anymore. In fact, it’s barely recognizable. Add to that the changes that the internet has brought to home, business, school, work and play and you’ve got a whole new world that is changing dramatically. At the center of it all lies something we’re very familiar with – understanding how best to connect to the world as it is today.

We’ve written about this a few times in the past and are not surprised at all to let you know that 2017 was the year that cord-cutting finally became mainstream. Fed up with high prices and bloated packages, millions of Americans continue to sever their relationship with traditional cable services, instead choosing streaming services that deliver low rates and the ability to get everything they want – and nothing they don’t.

Kristy CooperThe one thing you need before cutting the cord
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How to prepare for a digital disaster

This last year has been one to remember when it comes to disasters across the United States. From fires and floods to hurricanes galore, the importance of being prepared was demonstrated time and again as we watched communities struggle to survive. But while most of the attention was focused on assembling emergency supplies like food, water, first aid kits, flashlights and batteries, not much is being said about digital disaster planning.

Forget about natural disasters. Something as simple as an electrical fire or broken water pipes can prove devastating for everyone from small business to solo entrepreneur. Even families are at risk of losing access and control of sensitive files and financial accounts in an emergency.

Kristy CooperHow to prepare for a digital disaster
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Our position on Net Neutrality

The repeal of Net Neutrality is a hot topic in America, and many of our customers have reached out to find out how we feel about it. Here at Softcom we believe that everyone should have the same opportunities to access the internet, no matter where they live, without us getting in the way of you getting the content you want.  In short, what does this mean for our customers? That we’ll continue to provide the best internet access and services to each and every customer without any net neutrality shenanigans. Or, in other words…business as usual!

Kristy CooperOur position on Net Neutrality
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Cord-cutting rates continue to skyrocket

Cancelling expensive satellite and cable company contracts, aka cutting the cord, and moving to internet-based streaming is continuing to grow at an outstanding rate. In fact, the speed at which people are leaving traditional pay TV is on track to be the biggest upset of the year. In the last quarter alone, approximately one million pay TV subscribers in the U.S. cut the cord and moved to internet-based streaming services. Even ESPN viewers, formerly some of the most loyal fans around, are jumping ship with the company losing more than 10 million viewers in the last few years. This shows a growing trend of consumers who either don’t watch sports, or are tired of the high price that comes with access for it. In fact, one recent survey suggests that 56% of remaining ESPN viewers would drop it in a heartbeat if it meant saving the estimated additional $8 price tag the sports network adds to cable subscriptions each month.

Kristy CooperCord-cutting rates continue to skyrocket
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You clicked – we listened! Most-read articles of 2017

This past year has been filled with milestones for us. One of the most satisfying is the remarkable bond we’ve built with our customers since we launched 25 years ago. As we move into a New Year we’d like to thank you for your insight, feedback and support along the way. Throughout the year you’ve let us know what is interesting and important to you through every click on our blog, website or social media. In fact, we thought it would be fun to round up the Top 10 most popular articles of the past year. If you missed any, here’s your chance to catch up.

Kristy CooperYou clicked – we listened! Most-read articles of 2017
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Internet Online Shopping Experiences Explosive Growth This Year

If you still have some shopping to do for the holidays, and plan to get much of it done in the comfort of your own home, you’re not alone. Americans let their keyboards do the talking this year by racking up record numbers for online shopping sales that show their love for finding what they need whenever and where ever they want, as long as it’s via the internet. With numbers like $5.03 billion in online sales on Black Friday and $6.59 billion on Cyber Monday alone, it’s no surprise that 79% of U.S. consumers say they prefer to shop online.

While online super stores like Amazon and WalMart claim a large share of online sales (about half of U.S. households are estimated to have Amazon Prime subscriptions), small businesses and online entrepreneurs are also doing well. In fact Adobe Analytics is predicting this holiday season to have a record-breaking $100 billion in online sales.

Kristy CooperInternet Online Shopping Experiences Explosive Growth This Year
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Why Elisa left Softcom – and came back

Softcom customer Elisa recently shared her story of why she left Softcom – and then returned just 3 weeks later. Life on a rural farm had its perks, but reliable internet access wasn’t one of them – at first.

“We started out with dialup in the early years and it was like getting email by donkey back then. Life on a farm these days does require internet access. I get my news online, stream Netflix, even take online exams or do work for classes I’m taking, all requiring reliable internet connections. I was watching TV one day and noticed an ad by HughesNet, which promised super-fast speed Internet for rural communities. I called them and they promised speeds of 25 mbps for the same price as I was paying Softcom, so I signed up.”

Kristy CooperWhy Elisa left Softcom – and came back
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