Our ability to provide strong and speedy internet connections is about much more than just towers and techies. We’ve got a lot going on behind the scenes that helps us stand out from the crowd. From in-person customer service with people who feel like family, to no-tricks contracts and super-speedy installation, we go the extra mile to give our customers the very best.
We invite you to take a peek behind the curtain at a few of the things that make our internet services for rural homes, businesses and communities stand out:
Super-Speedy Installation and Service: There are definitely benefits to having our headquarters and operations based centrally where we provide our services. No long waits – in fact, most new customer installations and on-site services are scheduled within a week of inquiry. Need help? Just give us a call. Software fixes and upgrades are often accomplished remotely, within minutes, and without appointments.
A disturbing report showing a trend among wireless carriers of throttling down on streaming speeds for their customers – just because they can – has stirred up talks about net neutrality again.
A few months ago we shared our thoughts online about the Federal Communications Commission’s repeal of net neutrality rules and what could happen because of it. Net neutrality can be very difficult to understand, that’s why we laid it all out in an article on our blog, along with our official position that can be accessed here:
A recent report that studied the TV watching and cord-cutting behaviors of viewers in the Unites States highlights the acceleration of people choosing to terminate their paid-TV services at such a rate that they predict that by the end of 2018 nearly 5.4 million consumers will have severed all ties to tradition television access.
Consulting firm Cg42 published the “2018 Cord Cutter & Cord Never Study” sharing their in-depth analysis of both US consumers who opted out of subscription-based Paid-TV service in the last several years (aka: Cord Cutters) as well as US consumers who have never subscribed to paid-TV service (aka: Cord Nevers).
Kristy CooperNew study predicts over 5 million will cut cord in 2018
The good news just keeps rolling in and we’re happy to share the progress of our latest technology and equipment improvements. The 4G LTE upgrades we announced last month for the Herald East tower have been completed and local Softcom customers are sending us positive feedback of faster, stronger internet service.
With that mission accomplished, we’re moving on to start on similar improvements for the Herald West and Acampo towers, with more in store later in the year. These upgrades have the added benefit of giving us the ability to add new customers and expand our service areas while also improving the quality of service for current customers, a win-win situation for all.
Kristy CooperNew tower upgrades coming to Herald West, Acampo
We’re excited to share with you some exciting news: The Galt City Council has unanimously approved for Softcom to provide the City of Galt government with high-speed Internet access delivered by fiber-optic cable, a project that will provide nearly every city facility with significant improvements in their Internet access.
Fiber-optic cable is the industry standard for providing the fastest and most reliable Internet connection across the last mile — the section of the network connected to homes and businesses. Fiber provides the highest possible Internet speeds and data capacity, without having to rebuild new networks in the future once initial cable has been installed.
Kristy CooperExciting news: The Galt fiber optic cable installation project is a go!
Even though we live in a time where virtual reality is becoming commonplace and people are buying tickets to Mars, it’s hard to believe that there still exists a “digital divide” between rural and urban areas when it comes to internet access. According to the Wall Street Journal, approximately 39 percent of America’s rural population – about 23 million people – do not have access to internet with speeds that can support email, web surfing, or video streaming for more than one device at a time. That’s compared to only 4 percent of urban dwellers who lack fast internet.
Some internet service providers promise the moon to rural internet users, encouraging them to commit to long-term contracts and high fees with the promise of impressive speeds, yet they fail to follow through and deliver. Just recently HughesNet users complained online that the company’s network is struggling to provide advertised speeds of “up to 25 Mbps,” with users sharing in DSL Reports online forums that they’re often relegated to mind-numbingly slow speeds between 384 kbps and 1 Mbps.
Kristy CooperOvercoming a serious problem for rural internet users
This past year has been filled with milestones for us. One of the most satisfying is the remarkable bond we’ve built with our customers since we launched 25 years ago. As we move into a New Year we’d like to thank you for your insight, feedback and support along the way. Throughout the year you’ve let us know what is interesting and important to you through every click on our blog, website or social media. In fact, we thought it would be fun to round up the Top 10 most popular articles of the past year. If you missed any, here’s your chance to catch up.
Kristy CooperYou clicked – we listened! Most-read articles of 2017
We’re excited to announce some big moves we’re making bringing improved internet services to the Delta region. Our technicians have been working hard replacing existing WiMAX equipment with upgraded next-generation 4G LTE. This is a game changer for the region, bringing improved internet for current Softcom subscribers, and opening the door for others who have been told they are too remote for internet access – until now!
Our mission of providing high-speed internet where others fail to go fits perfectly with the Delta region, a unique region composed of thousands of miles of waterways and one of the most productive farming areas in the United States. Remote is a way of life, and people who live and work in the Delta have become used to falling under the radar when it comes to internet access. There are people who live aboard their boats and others who spend their days working in farms or vineyards, choosing to commute a considerable distance or set down roots in the Delta, loving the peace and beauty of the region.
Kristy CooperNew tech brings better, faster, stronger internet to the Delta
We’re excited to announce that new towers for internet service have been added recently, expanding our coverage and offering more, faster, better internet connectivity for our customers as we go. We’ve got more in the works, too, so be sure to check back on our blog and Facebook page for updates and announcements of new additions, advancements and service areas.
Announcing Laguna del Sol, Simpson Ranch, and Wilton Internet Service
We’re pleased to announce the expanded availability of reliable internet access service for the Wilton area, as well as residents of nearby community Laguna del Sol. As the premier internet provider in the area, we’re pretty excited to be making inroads into this rural community, where even cell phone service can be pretty hit and miss. We’ve been in contact with citizens of Wilton, Simpson Ranch, and Laguna del Sol over the last couple of years, understanding their frustrations with the lack of internet service, and working diligently to find a solution for them. After a substantial investment in equipment, and many hours of planning, we are finally in a position to meet their needs as the premier Wilton internet service provider.
Kristy CooperNow serving Wilton and nearby Laguna del Sol residents
We believe that everyone deserves fast, reliable internet service no matter where they live or work. Softcom brings the experience, infrastructure, and technology to stand behind our vision. And we’re laser-focused on giving our customers the fast connections, exceptional customer service, and simple, affordable pricing they deserve.