People’s love of sports will never change, but the way they watch them definitely will. As many people are cutting the cord on traditional cable options, they are turning to on-demand viewing options for everything from the Olympics to the Super Bowl and in between. The future of watching sports is definitely changing, here’s what to watch for:

Viewers are turning to live streaming over traditional TV: According to Deloitte’s most recent “Digital Democracy Survey,” U.S. consumers are more inclined to stream entertainment from an Internet service than tune in to live TV. And internet-video services are valued more highly than cable or satellite TV among Millennials and their families.

Social media will become a new go-to sports resource: In the last year, video streaming services have overtaken live TV programming in popularity within American households, and that is especially true for younger demographics. Social media companies, with a built-in audience and viewers ready for more offerings, are scrambling to be the new sports source for cord-cutters. Facebook live-streamed many Olympic events last summer. And Twitter is broadcasting Thursday night National Football League games live online this fall, winning the bid to broadcast over Verizon, Yahoo, and Amazon. In addition to live streaming, the NFL-Twitter partnership also includes in-game highlights from “Thursday Night Football” and pre-game Periscope broadcasts from players and teams. (Check it out on

Fast, reliable internet access is a necessity: If you want to stream, stable, speedy internet is a must. The good news is that you’re already ahead of the game. As a valued Softcom customer, you can stream all the sports you want. And you don’t need to worry about exceeding maximums, or missing out on a critical play. Our network provides internet access to many communities throughout Sacramento and San Joaquin Counties, offering high-speed packages that support high-bandwidth applications, no matter how remote your home or place of business may be.

For more information on our service areas, check out our Service Area website page. To learn more about our company, our technology, and how we’re leading the charge to provide better, faster and stronger service for all, we invite you to check out this video on our YouTube channel.