This year was definitely one for the books. But the bottom line is that we stuck the course, stayed true to our mission of putting our customers first, and continued to provide the best service we can. So as we say goodbye to 2020, we thought we’d take a look back at the best we shared. Miss anything? Here’s your chance to catch up.
Online safety and security
We’re always looking out for our customers and community, so we often share articles that not only give you knowledge to understand what’s going on out there, but information to take action to protect your home, family and business.
If streaming price hikes or problems with unreliable apps are giving you a headache, you’ve always got alternatives. Special bundles offered by companies joining forces to give you better alternatives and more incentives for your dollars means you’ve still got choices – you just have to know where to look.
Because everyone has unique needs when it comes to streaming, there isn’t one solution that fits all. However, to help you explore some alternatives, we’ve outlined a few options that are being offered during this holiday season.
Kristy CooperStreaming bundles and special offers give customers more alternatives
If you’re one of the many people excited for the new Disney Plus streaming app (aka Disney+), but disappointed with slowness or even unable to connect, you’re not alone. The new streaming service officially launched last month, but server issues and security concerns are causing many viewers to call it “Disney minus.”
In a streaming world where Netflix and Hulu still lead the charge with quick, easy streaming service, the launch of a new streaming app backed by a digital powerhouse like Disney has been eagerly anticipated by everyone from Frozen fans to Star Wars devotees. More than 10 million people subscribed to Disney Plus in its first day online, eagerly anticipating access to more than 500 movies and 7,500 TV shows.
Kristy CooperDisney Plus Streaming App Launch Difficulties
We’ve all had that feeling. You turn on your streaming service, a colorful menu with an ocean of options pops up. You pause and stare at the screen. So many great choices. New shows to try out. Old favorites to revisit. Movies, sitcoms, documentaries, concerts, the list goes on and on … and on. Suddenly it’s 20 minutes later and no decisions have been made. It’s called streaming paralysis. And it’s affecting so many Americans that news of this issue is popping up everywhere from broadcast news shows to Nielsen reports.
According to Nielsen’s latest Total Audience Report, adults in the United States spend 11 hours and 27 minutes per day connected to media, and more than half of that usage is with digital media. And even though seven in 10 homes now have streaming service, which would indicate a general sense of comfort and proficiency with using the technology, nearly 21% of people indicated frustration with not being able to decide on something to watch and eventually walking away.
Kristy CooperNielsen’s report: Too many choices can lead to streaming paralysis
If you’ve cut the cord but aren’t sure about your options for the best sports streaming servces, we’ve got you covered. Here are a few of the top sports-focused streaming services (as of summer 2019) to choose from.
Streaming for the casual sports fan
For fans who like to catch the game of the week, or watch shows like SportsCenter for an overview of the world of sports, most streaming services like DirectTVNow, Sling TV, Hulu Live TV, YouTube TV, PlayStation Vue, will give you access to channels like ESPN or Fox Sports as well as a variety of live sporting events.
Kristy CooperThe Best Sports Streaming Services for Fans Who Cut the Cord
A war started last year that may have escaped your notice. The players: Netflix, Hulu, Disney, Prime, Apple and more. The issue: A full-scale battle for your attention, in what’s being called the “streaming wars.” Options are increasing, pricing and platforms are changing, and some of your favorite shows are bouncing from one service to another. Here’s a quick overview of what’s going on and how it can affect you.
Costly, contentious, and with all the drama of the latest Kardashian scandal, the streaming wars are what you see happening as various studios, media giants and tech companies are trying to position themselves to become long-term essential streaming platforms. Low-cost subscriptions, mega-budget original programing, and non-stop jockeying for who gets licensing rights for popular shows like The Office, Seinfeld, and Friends are just a few of the moves that are being used to try to stay on top. Too many options can equal viewer fatigue, and streaming companies know that they need to rise above the crowd when households decide they want to only deal with a few at a time.
Kristy CooperHow the streaming wars will affect your viewing habits
A disturbing report showing a trend among wireless carriers of throttling down on streaming speeds for their customers – just because they can – has stirred up talks about net neutrality again.
A few months ago we shared our thoughts online about the Federal Communications Commission’s repeal of net neutrality rules and what could happen because of it. Net neutrality can be very difficult to understand, that’s why we laid it all out in an article on our blog, along with our official position that can be accessed here:
A recent report that studied the TV watching and cord-cutting behaviors of viewers in the Unites States highlights the acceleration of people choosing to terminate their paid-TV services at such a rate that they predict that by the end of 2018 nearly 5.4 million consumers will have severed all ties to tradition television access.
Consulting firm Cg42 published the “2018 Cord Cutter & Cord Never Study” sharing their in-depth analysis of both US consumers who opted out of subscription-based Paid-TV service in the last several years (aka: Cord Cutters) as well as US consumers who have never subscribed to paid-TV service (aka: Cord Nevers).
Kristy CooperNew study predicts over 5 million will cut cord in 2018
In the past when rural homes or businesses wanted internet access, their only option was satellite service. While it was quick and easy to install, the downside was incredibly slow service resulting from data being transmitted to and from an orbiting satellite.
As technology has improved, however, so have the options for rural internet users. Fixed wireless internet is a more reliable solution, with faster, stronger and more reliable service that today’s internet user is looking for.
Kristy CooperFixed Internet vs. Satellite for Rural Internet Access
Identity theft continues to be a major concern, especially for those who shop or do business online. In fact, identity theft hit a record high in 2017, with more than 16.7 million people affected, according to recently released statistics. As consumers have become savvier, and new security measures such as credit card chip technology are fighting back, identity theft thieves are shifting their focus online. By stealing passwords and personal information, they can open accounts, order products, access existing funds and create all sorts of havoc in a very short amount of time.
We’ve addressed email phishing scams and how to outsmart them, plus tips for keeping your family safe online, and are continuing in our effort to help you have the best experience online with even more tips here for avoiding the dangers of identity theft online.
We believe that everyone deserves fast, reliable internet service no matter where they live or work. Softcom brings the experience, infrastructure, and technology to stand behind our vision. And we’re laser-focused on giving our customers the fast connections, exceptional customer service, and simple, affordable pricing they deserve.