Turning our competitors’ mistakes into our successes

There’s an old saying that instead of looking at something as a mistake, look at it as an opportunity to make something even better. It’s no secret that we are constantly looking for ways to improve the quality of our service – and sometimes we’ve found that they best way to do that is to watch and learn from the mistakes others in our industry have experienced.

For example, a recent article highlighted Frontier’s dramatic decline as a result of overreaching with their growth strategies and resulting inability to provide customers with adequate internet connectivity. Too many customers, not enough resources, and a lack of focus from their management has created a perfect storm of poor service that’s caused nearly half a million subscribers to leave last year alone. Internet service in Wilton, especially, has been negatively affected by Frontier’s decline, leaving subscribers with little to no connectivity at all.

Kristy CooperTurning our competitors’ mistakes into our successes
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Tower upgrades open door for more customers and better service

If you live in the Herald or Acampo area, we’ve got great news! Upgrades to several of our towers in the area means that in addition to improving the strength and reliability of our service, we can now provide even more customers with the internet access they’ve been waiting for.

Here at Softcom, we’re committed to a high standard of quality when it comes to our customer’s internet connectivity. That’s why we take a “quality over quantity” approach for our services. For instance, when we reach capacity for each tower, our standard practice is to stop accepting new customers in that area to avoid spreading our resources too thin and degrading the service.

Kristy CooperTower upgrades open door for more customers and better service
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Ready to stream? Now is the perfect time to cut the cord

If you’ve been hesitating to cut the cord and start streaming, now’s the time to jump in. Deals from streaming services such as DIRECTV NOW, YouTube TV, Hulu and Amazon Prime, in addition to stable Internet service from providers like us, means it’s the perfect time to make the switch.

“Cutting the cord,” the process of getting rid of traditional cable TV services and switching to watching television by streaming it via the Internet, is a concept that has existed for some time. However, for people who live in rural areas where internet services were either too slow or not available at all, cutting the cord has been out of reach. Until now.

Kristy CooperReady to stream? Now is the perfect time to cut the cord
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Overcoming a serious problem for rural internet users

Even though we live in a time where virtual reality is becoming commonplace and people are buying tickets to Mars, it’s hard to believe that there still exists a “digital divide” between rural and urban areas when it comes to internet access. According to the Wall Street Journal, approximately 39 percent of America’s rural population – about 23 million people – do not have access to internet with speeds that can support email, web surfing, or video streaming for more than one device at a time. That’s compared to only 4 percent of urban dwellers who lack fast internet.

Some internet service providers promise the moon to rural internet users, encouraging them to commit to long-term contracts and high fees with the promise of impressive speeds, yet they fail to follow through and deliver. Just recently HughesNet users complained online that the company’s network is struggling to provide advertised speeds of “up to 25 Mbps,” with users sharing in DSL Reports online forums that they’re often relegated to mind-numbingly slow speeds between 384 kbps and 1 Mbps.

Kristy CooperOvercoming a serious problem for rural internet users
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You clicked – we listened! Most-read articles of 2017

This past year has been filled with milestones for us. One of the most satisfying is the remarkable bond we’ve built with our customers since we launched 25 years ago. As we move into a New Year we’d like to thank you for your insight, feedback and support along the way. Throughout the year you’ve let us know what is interesting and important to you through every click on our blog, website or social media. In fact, we thought it would be fun to round up the Top 10 most popular articles of the past year. If you missed any, here’s your chance to catch up.

Kristy CooperYou clicked – we listened! Most-read articles of 2017
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Celebrating our 25th Anniversary

This year has definitely been one for the books – and we’re not done yet! Our 25th anniversary is this year and we’re pretty excited about what we’ve accomplished – and planning for even more. We’ve rounded up some fun facts you may not know about us, and a few sneak peeks into the future. And up front, we’ve just got to say, thank you! Throughout all we do, it’s customers like you who make is all worth it. We’re truly grateful for your trust and loyalty and look forward to many more years to come.

Humble Beginnings

In the early ‘90s, two old college buddies sat in a poorly-lit garage. Both with serious business and tech skills, both with a vision for providing much-needed technology services and support in the rural area they’d grown up in. In 1992, Kevin Triplett (President and CEO) and Scott Martin (Senior VP) began this company providing computer networking and application development consulting. Soon after, they were joined by Dean Barbera as COO. In 1994, Softcom became an Internet service provider, providing dial-up Internet service and domain hosting to residential and business customers throughout California, Nevada & Utah.

Kristy CooperCelebrating our 25th Anniversary
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New tech brings better, faster, stronger internet to the Delta

We’re excited to announce some big moves we’re making bringing improved internet services to the Delta region. Our technicians have been working hard replacing existing WiMAX equipment with upgraded next-generation 4G LTE. This is a game changer for the region, bringing improved internet for current Softcom subscribers, and opening the door for others who have been told they are too remote for internet access – until now!

Our mission of providing high-speed internet where others fail to go fits perfectly with the Delta region, a unique region composed of thousands of miles of waterways and one of the most productive farming areas in the United States. Remote is a way of life, and people who live and work in the Delta have become used to falling under the radar when it comes to internet access. There are people who live aboard their boats and others who spend their days working in farms or vineyards, choosing to commute a considerable distance or set down roots in the Delta, loving the peace and beauty of the region.

Kristy CooperNew tech brings better, faster, stronger internet to the Delta
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Softcom CTO visits Telrad headquarters in Israel

Softcom Chief Technology Officer Brian Meredith spent several days in Tel Aviv, Israel in May 2017 visiting the headquarters of Telrad Networks, a global provider of innovative 4G LTE telecom solutions with more than 300 4G LTE deployments in over 100 countries – including right here at home for Softcom. Brian was invited to the Telrad headquarters in Israel, along with other leaders in our industry, to discuss the latest developments at Telrad, most specifically with their 4G LTE products.

Telrad Networks is a recognized pioneer in the telecom industry, facilitating the connectivity needs of millions of end-users through operators, ISPs and vertical markets around the globe. Their focus is on 4G LTE products designed to enable wireless broadband connectivity, providing solutions that look toward the future – while offering the versatility and affordability required to meet the existing needs of evolving wireless networks.

Kristy CooperSoftcom CTO visits Telrad headquarters in Israel
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Announcing significant technology upgrades at Softcom headquarters

We’re excited to share that after months of hard work (neither rain, nor mud, nor more rain could hold us back!) we’ve finally completed a cutting-edge technology upgrades for our primary tower at the Network Operations Center here in Galt. This is a significant milestone for us and our customers, providing significant improvements in service, connectivity and speed for many of our customers as they are able to transition to high-speed 4G LTE.

Braving this past season’s harsh weather, the Softcom crews have been working non-stop over the past several months to install and test the new equipment on the 195-foot tower located at our headquarters. Many customers have already been switched over to 4G LTE service, while others are scheduled or are in the process of upgrading from their current WiMAX service – all at no cost to them.

Kristy CooperAnnouncing significant technology upgrades at Softcom headquarters
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Slow Internet? Here’s what to do

Remember the days of dial-up slow internet?

You’d click through to log in to the internet, go make yourself a cup of coffee, and hope that by the time you got back to your computer you’d be logged in and ready to go. Luckily those days of slow internet are long gone and today’s connections just keep getting better and faster, even for those of us who live in rural areas. Unfortunately, though, slow-downs do still happen once in a while, even when you have a high-speed connection. They can happen for a variety of reasons, and thankfully some of them can easily be solved at home.

While we do everything we can to assure that our customers here at Softcom get the best – and fastest – service possible, keeping things working here at Softcom is only one part of the equation – your own equipment needs to be working properly for you to have the best internet experience.  We know there are other factors that can affect speed, too, so put together a quick checklist to go through when slow internet speeds get you down.

Kristy CooperSlow Internet? Here’s what to do
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